Hume Marketing Co

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Hume Marketing Co.
Hume Marketing Co.
Strategy | Digital | Brand

Your strategic marketing partner specialising in property, finance and professional services. Find your unique message and captivate your market.

Your strategic marketing partner specialising in property, finance and professional services.

About

Find your unique message and captivate your market.

We specialise in the ‘hard‑to‑market’ sectors of financial services, property, and professional services, where clear, accurate communication of nuanced information, trust, and regulatory compliance are key.

Whether it’s a one-off strategy and go-to-market plan, an adhoc capacity boost or ongoing end-to-end marketing management, we partner with you to deliver high quality marketing communications that tangibly solves business problems.

Think of us like an outsourced CMO – we’re experts that can work with you to develop a strategy but technically adept to execute it.

Marketing impact requires a lot. We connect the many dots to deliver comprehensive marketing communications — from content marketing and PR to social media, SEO, AI marketing, digital advertising, direct marketing, and events — ensuring a consistent brand message while meeting targeted ROI requirements.

 

 

What sets us apart?

Strategy‑first, always. Every tactic is anchored to a robust marketing strategy and clear commercial objectives.
Entrepreneurial problem‑solvers. We harness smart tech and agile thinking to turn challenges into growth opportunities.
Focused on what matters. We zero in on the channels and activities that deliver the biggest return and double down on them.
Exceptional partner experience. Clear communication, proactive ideas, no surprises—just results. We’re marketers who just ‘get it.’ 

Our values: authenticity, quality, passion and sustainability. 

Brands worked with

Services

Strategy

We listen to your company’s story, examine your target market and craft a marketing strategy aligned to your business goals. This includes in-depth market and competitor analyses, target audience identification and segmentation, refining messaging, and channels selection. Our goal is to boost your brand’s growth and effectively engage your desired audience.

  • Marketing strategy development
  • Target audience classification & segmentation
  • Market research and competitor analysis
  • Strategic value proposition development; messaging
  • Target market channels selection
  • Marketing strategy development
  • Market research and competitor analysis
  • Strategic value proposition/s creation; messaging
  • Target market channels selection

digital

We test and optimise your content across various online channels with the aim to increase awareness, engage and convert your target audience. In a rapidly evolving digital landscape, we work with experts in the field with know-how. 

  • Social media management
  • Digital advertising
  • Email marketing
  • Digital lead capture & online nurturing campaigns
  • Search engine optimisation (SEO)
  • Social media management
  • Search engine marketing (SEM; Google Ads)
  • Search engine optimisation(SEO)
  • Direct mail marketing 

BRAND

We create content that positions you as a thought leader and makes impact. We identify newsworthy angles and leverage our strategic media connections to get your business attention. Our content is SEO friendly and compelling to your audience.

  • PR & media relations (including access to our strategic media list contacts)
  • Thought leadership content creation (copy & video)
  • Brand awareness initiatives
  • Branding (marketing collateral development)
     
  • PR & media relations
  • Strategic content creation (thought leadership, blog copywriting)
  • Marketing collateral creation (incl. annual & sustainability reports, RFP proposals, pitch decks)

Insights

Level up your lead gen: 10 tips for consistent inflows in 2025

Level up your lead gen: 10 tips for consistent inflows in 2025

•
January 6, 2025

Generating a consistent inflow of qualified leads—whether through website submissions, social media/eDM engagement and nurturing, or downloadable content submissions from ads—requires a tailored and personalised approach, supported by timely, trigger-based strategies. Here are tips for inflows in 2025.

Read more »
Algorithm hacking
Algorithm hacking: effective or overhyped?

Algorithm hacking: effective or overhyped?

•
October 17, 2024

The allure of meticulously optimising content and approaches on platforms like LinkedIn or Google to gain a strategic advantage is undeniable. Yet, with algorithms constantly evolving and the consideration that ticking one minor box may lead to shortcomings in others, such as SEO and audience nurturing, is it worth the focus?

Read more »
Services vs. products marketing – should there be a difference?

Services vs. products marketing – should there be a difference?

•
July 21, 2024

Products tend to be standardised, whereas services are personalised. What are the implications for marketing, and should there really be a difference? Balancing 'standard and reliable' with 'personalised and customised' – for both products and services – enhances the overall customer experience and value delivery.

Read more »
See all insights

Insights

Level up your lead gen: 10 tips for consistent inflows in 2025

Level up your lead gen: 10 tips for consistent inflows in 2025

•
January 6, 2025

Generating a consistent inflow of qualified leads—whether through website submissions, social media/eDM engagement and nurturing, or downloadable content submissions from ads—requires a tailored and personalised approach, supported by timely, trigger-based strategies. Here are tips for inflows in 2025.

Read more »
Algorithm hacking
Algorithm hacking: effective or overhyped?

Algorithm hacking: effective or overhyped?

•
October 17, 2024

The allure of meticulously optimising content and approaches on platforms like LinkedIn or Google to gain a strategic advantage is undeniable. Yet, with algorithms constantly evolving and the consideration that ticking one minor box may lead to shortcomings in others, such as SEO and audience nurturing, is it worth the focus?

Read more »
Services vs. products marketing – should there be a difference?

Services vs. products marketing – should there be a difference?

•
July 21, 2024

Products tend to be standardised, whereas services are personalised. What are the implications for marketing, and should there really be a difference? Balancing 'standard and reliable' with 'personalised and customised' – for both products and services – enhances the overall customer experience and value delivery.

Read more »
See all insights

Meet the director

Lexie is a driven marketing and communications specialist with experience in marketing some of the world’s leading brands spanning property, funds management and professional services in Australia and globally. She has helped global firms such as PwC and Colliers International captivate their markets. 

Starting her career in PR and communications after obtaining a Bachelor of Communication from RMIT University set the foundation for Lexie’s passion for creating compelling content. She has seen the power of a well-told story and favours organic, creative marketing methods that deliver conversions in both the short and long term.

Lexie went on to study at Melbourne Business School, further enhancing her marketing and business acumen, as well as her entrepreneurial spirit. 

She takes an integrated marketing communications (IMC) approach to deliver sustainable value for clients and is committed to producing high-quality, authentic messages to the market over fragmented, short-lived marketing efforts.

“Markets are becoming increasingly oversaturated, leading to digital and information fatigue. Online algorithms, such as those on Linkedln and Google, now favour high-quality, genuine marketing efforts over inauthentic and data-intrusive methods. We focus on producing quality messages that engage audiences, resulting in opt-ins, two-way conversations and brand advocacy.”

— Lexie Hume

Testimonials

Hume Marketing Co. was instrumental in bringing us to market. They helped develop our marketing strategy and unique value proposition as well as branding and go-to-market plan for the short to longer-term. We look forward to continuing this partnership and growing our brand and market share.

Travis Soutter

Managing Director – Concordia Asset Management

In the time we have worked with Hume Marketing Co., we have found that they are able to understand complex industry subject matter and communicate it simply and insightfully with our various stakeholders. They also keep us accountable for maintaining our communication style and message.

John Woods

Director – MOL Group

Hume Marketing Co. played a pivotal role in enhancing our online presence by conducting a comprehensive content audit. Their guidance prompted us to reassess our messaging to greater resonate with our target audience.

Angela Boyd,

Director – 3rdi

Our standard packages

Tailored Strategy
Consultation

Set the foundation for impact and sustainable growth.

  • Market research and competitor analysis
  • Target market segmentation and respective channels selection
  • Value proposition/s development
  • Proposed go-to-market plan to serve your audience
  • Provide your ‘strategy on a page’ following consultation (option for a quarterly or 12-month outlook)
Request details

Monthly Marketing Reinforcement

Top up your team’s marketing capacity. Access an outsourced marketing expert.

  • 4 social media posts (paid or organic)
  • Development of 2 pieces of thought leadership content (e.g. website articles or video)
  • 1 eDM send
  • 2 media PR pitches
  • Monthly reporting and data analytics

Option to enhance or swap out items from this selected package based on requirements.

Request details

Executive Marketing Management

Leave it with us. We'll act as your marketing
manager.

  • Execute strategy from ‘Tailored Strategy Consultation’
  • Social media management (2 platforms)
  • Website management, including SEO optimisation
  • Digital advertising, including mix of ‘always-on’ and targeted, trigger-based approaches
  • Lead capture and nurturing campaigns, such as eDM journeys
  • Thought leadership content creation
  • Conference and event presence, where applicable
  • Public relations initiatives
  • Monthly reporting and data analytics
Request details

Haven't found what you're looking for?

We also offer flexible, ad hoc access to a marketing expert at an hourly rate.

Get in touch to learn more

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